|
Business & Web Development Manager
|
Prior to my start at JEM, the company outsourced their Search Engine Optimisation (SEO) and Web Development tasks to third party companies. Additionally, JEM relied heavily on Google Adwords for lead generation. Google Adwords was their only form of Marketing.
My objectives where:
• To increase the company's website organic rankings for multiple keywords• Reduce the reliance on Google Adwords for lead generation
• Develop marketing literature
• Use my web development skills to provide an additional service offered by
JEM by building and maintaining ecommerce website per client specifications
• Increase business leads by utilising my own sales funnel
My Responsibilities / Legacy
• Business Development
- Generated new business acquisitions from specific market sectors.
- Increased leads by harnessing the chatter found among the various social media
channels, forums and industry blogs.
- Reduced the need for the company to rely on Google Adwords for leads by
targeting specific companies on the various social platforms.
- Successfully recruited new clients across the UK, USA, Spain and South Africa.
- Transitioned accounts smoothly from sale to execution.
- Conducted negotiations with external partners, selecting suppliers for new products
and services.
- Created internal sales kits, sales presentations and tinder proposals.
- Initiated new marketing activities in order to promote JEM Marketing and Fulfilment
Services, including storage and warehousing, pick and pack solutions, ecommerce
site development and maintenance, data processing, customer support services and reader offer services; Ensuring conformity with global and local market standards of client services, efficiency of sales and back-office operational
processes.
• Corporate Google Adword Account Manager
- Built out campaigns, ad groups and targeted keywords.
- Audited and expanded keyword and negative libraries.
- Developed and analysed ad copy / landing page tests.
- Implemented strategies and tactics aimed at improving quality score and average
positions for all activities.
- Developed and maintained rapport with the Google Adword team in an effort to
maximise insight into the space as well as enable the latest product betas.
• To increase the company's website organic rankings for multiple keywords• Reduce the reliance on Google Adwords for lead generation
• Develop marketing literature
• Use my web development skills to provide an additional service offered by
JEM by building and maintaining ecommerce website per client specifications
• Increase business leads by utilising my own sales funnel
My Responsibilities / Legacy
• Business Development
- Generated new business acquisitions from specific market sectors.
- Increased leads by harnessing the chatter found among the various social media
channels, forums and industry blogs.
- Reduced the need for the company to rely on Google Adwords for leads by
targeting specific companies on the various social platforms.
- Successfully recruited new clients across the UK, USA, Spain and South Africa.
- Transitioned accounts smoothly from sale to execution.
- Conducted negotiations with external partners, selecting suppliers for new products
and services.
- Created internal sales kits, sales presentations and tinder proposals.
- Initiated new marketing activities in order to promote JEM Marketing and Fulfilment
Services, including storage and warehousing, pick and pack solutions, ecommerce
site development and maintenance, data processing, customer support services and reader offer services; Ensuring conformity with global and local market standards of client services, efficiency of sales and back-office operational
processes.
• Corporate Google Adword Account Manager
- Built out campaigns, ad groups and targeted keywords.
- Audited and expanded keyword and negative libraries.
- Developed and analysed ad copy / landing page tests.
- Implemented strategies and tactics aimed at improving quality score and average
positions for all activities.
- Developed and maintained rapport with the Google Adword team in an effort to
maximise insight into the space as well as enable the latest product betas.
|
• Web Development
- Refreshed the JEM corporate site (www.j-e-m.com) by giving it a complete overhaul, moving it from a wordpress template to a custom design using Adobe Dreamweaver, Adobe Business Catalyst and Adobe Muse. - Developed the companies first ecommerce site (www.shopatjem.co.uk) using Adobe Dreamweaver and Business Catalyst in an effort to increase their reader offer side of the business. |
|
- Designed multiple landing pages for various newspaper and magazine publications for our reader offers department,
enabling them to provide offers online and not just in print.
- Worked in a team of two developing and or maintaining clients ecommerce websites based off the clients
specifications. I was the lead on the front-end and my colleague built the back-end of the sites. Our talents combined
allowed us to offer more specialised end-to-end fulfilment solutions.
enabling them to provide offers online and not just in print.
- Worked in a team of two developing and or maintaining clients ecommerce websites based off the clients
specifications. I was the lead on the front-end and my colleague built the back-end of the sites. Our talents combined
allowed us to offer more specialised end-to-end fulfilment solutions.
|
• Facebook
- Created and maintained the JEM as well as the JEM Shop Facebook page - Hosted a Facebook competition in an effort to draw attention to both the JEM and JEM Shop page. - Implemented Facebook Advertising to generate web traffic. - Implemented various campaigns on the JEM Facebook page to engage and cultivate new business leads. - Implemented various campaigns on the JEM Shop page to drive traffic to the site and generate sales. |
|
• Twitter
- Used Twitter to release short informational bits regarding JEM services to garner
new business leads.
- Educated staff on the use of Twitter to engage influencer's to generate traffic to the
corporate website.
- Used Twitter to release short informational bits regarding JEM services to garner
new business leads.
- Educated staff on the use of Twitter to engage influencer's to generate traffic to the
corporate website.
|
• Google +
- Created and maintained the JEM G+ Business page. - Implemented various campaigns for SEO, lead generation and company awareness. - Developed a strong 986 following with over 260,000 page views. - Garnered 12 reviews. - Developed a multi channel strategy in an effort to get Google to create a knowledge graph for the business. - Optimised the JEM G+ Business page by using relevant and SEO targeted keywords throughout the page. - After I Created a community and built an audience, I implemented the Leverage the Influence Loop strategy. This is a pyramid SEO strategy. When users follow the page, they benefit from our rankings by ranking higher. As they rank higher, they share and link back to more of our content, which causes our content to rank higher and generate more interest in circles that we were never in. |
|
• SEO
- Conducted keyword research to expand JEM's website organic search footprint.
- Conducted competitive benchmarking, analysis and monitoring measure and report on the effectiveness of my SEO
strategies on a monthly basis.
- Used Google Analytics, Google Webmaster, Bing Webmaster, MOZ, Raventools and Traffic Travis platforms for SEO
tasks and monitoring.
- Implemented structured link building strategies to increase the JEM's website virtual real estate.
- Successfully ranked the JEM corporate website on the first page of Google for multiple keywords.
• Promotional Marketing
When I arrived at JEM they did not have any marketing material or any marketing activities in place. So I was tasked with developing all the marketing materials, creating a marketing calendar and implemented a marketing budget.
- Designed the company's tinder proposal template, quote templates, sales documents, email marketing templates,
company email signatures, business cards and company information brochures.
- Actively wrote company press releases and distributed them to numerous PR distribution websites.
- Created and was the author for the company's blog on Blogger.
- Utilising the JEM's social media accounts and the corporate website I was able to build an email database of 700.
- Wrote and distributed the company newsletter via Mailchimp that averaged a 24.43%
Open rate, 4.86% Click rate and 2.87% Soft Bounce rate.
- Conducted keyword research to expand JEM's website organic search footprint.
- Conducted competitive benchmarking, analysis and monitoring measure and report on the effectiveness of my SEO
strategies on a monthly basis.
- Used Google Analytics, Google Webmaster, Bing Webmaster, MOZ, Raventools and Traffic Travis platforms for SEO
tasks and monitoring.
- Implemented structured link building strategies to increase the JEM's website virtual real estate.
- Successfully ranked the JEM corporate website on the first page of Google for multiple keywords.
• Promotional Marketing
When I arrived at JEM they did not have any marketing material or any marketing activities in place. So I was tasked with developing all the marketing materials, creating a marketing calendar and implemented a marketing budget.
- Designed the company's tinder proposal template, quote templates, sales documents, email marketing templates,
company email signatures, business cards and company information brochures.
- Actively wrote company press releases and distributed them to numerous PR distribution websites.
- Created and was the author for the company's blog on Blogger.
- Utilising the JEM's social media accounts and the corporate website I was able to build an email database of 700.
- Wrote and distributed the company newsletter via Mailchimp that averaged a 24.43%
Open rate, 4.86% Click rate and 2.87% Soft Bounce rate.
JEM Marketing & Fulfilment Services Ltd.
Company Info:
JEM Marketing & Fulfilment Services is a UK based fulfilment house that provides end-to-end third party fulfilment solutions to a huge range of national and international clients.
Mission:
To provide the most comprehensive, efficient and trustworthy fulfilment solutions available in the UK, serving both domestic and international businesses.
Founded:
1984
Industry:
Logistics & Marketing
JEM Marketing & Fulfilment Services is a UK based fulfilment house that provides end-to-end third party fulfilment solutions to a huge range of national and international clients.
Mission:
To provide the most comprehensive, efficient and trustworthy fulfilment solutions available in the UK, serving both domestic and international businesses.
Founded:
1984
Industry:
Logistics & Marketing
Projects:
Take a look at a few of my favorite projects I’ve created or been a part of during the course of my tenure at JEM.
Company Blog Entries
Click the links below to view some of the blog entries I wrote.
• How to win at selling on Amazon with these tips
• 18 Facts Proving Why Customer Service will either Make or Break Your Business
• Fulfilment for The Developing Small Business
• JEM Warehouse Clear Out Sale
• eCommerce Fulfilment Solutions by JEM
• Pyschology of Colour
• Fulfilment and E-Commerce Holiday Seasonal Advice
• Ecommerce Order Fulfillment, Why You Should Use a Fulfilment Provider.
• How Fulfilment Services Can Help Your Direct Mail Marketing Campaign A Success.
• Tips to organise Your enterprise for Growth
• What is Fulfilment?
• Wondering How to Sell Products Internationally?
• Promotional Fulfilment by JEM
• How Promotional Products Work for Your Business
• Reduce Fulfilment Costs, Go Green
• Tips to Improve your Attrition Rate for 2014
Click the links below to view some of the blog entries I wrote.
• How to win at selling on Amazon with these tips
• 18 Facts Proving Why Customer Service will either Make or Break Your Business
• Fulfilment for The Developing Small Business
• JEM Warehouse Clear Out Sale
• eCommerce Fulfilment Solutions by JEM
• Pyschology of Colour
• Fulfilment and E-Commerce Holiday Seasonal Advice
• Ecommerce Order Fulfillment, Why You Should Use a Fulfilment Provider.
• How Fulfilment Services Can Help Your Direct Mail Marketing Campaign A Success.
• Tips to organise Your enterprise for Growth
• What is Fulfilment?
• Wondering How to Sell Products Internationally?
• Promotional Fulfilment by JEM
• How Promotional Products Work for Your Business
• Reduce Fulfilment Costs, Go Green
• Tips to Improve your Attrition Rate for 2014