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Director of SEO & SEM
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I came on board at Mondo to carve out and develop the SEO and SEM department for MondoLabs.
MondoLabs is Mondo's new digital marketing agency.
MondoLabs is Mondo's new digital marketing agency.
Objectives:
Project Management
As our organic marketing efforts brought in more leads, I stepped in to assist project management duties when required.
My Responsibilities / Legacy
- Collaborated closely with internal and external content creators (CMO, CDO, VP of Marketing/Digital) to maximize the search traffic potential for each piece of content on multiple digital platforms & in various CMS
- Educated and provided regular feedback on headlines, keyword density, image tags, meta, title tags, URL structure, keyword analysis and related aspects
- Provided recommendations to editorial teams related to keyword and content trends, performance of specific pieces of content
- Worked in real time to optimize breaking news stories in a highly competitive industry
- Collaborated with client manager / producer and business teams to propose new innovative products, changes to existing site structures and content offerings to further maximize search traffic potential
- Provided SEO feedback during development of new products and site features
- Documented SEO guidelines and provided internal training to organizations to keep the latest SEO techniques top of mind
- Developed link strategies and/or direct marketing relationships with off-network sites
- Provided ongoing reports to executive management related to search traffic and keyword performance, ROI, website traffic levels and customer acquisition
- Researched new opportunities to maximize SERP for groups of strategic keywords
Project Management
As our organic marketing efforts brought in more leads, I stepped in to assist project management duties when required.
- Managed internal and external digital projects throughout the agency.
- Wrote over 20 project proposals for prospective new business.
- Generated project estimates and assumption documents for all new projects.
- Wrote project briefs so all team members were aligned on the details of the project.
- Identified risks and came up with a plan of action when projects started to deviate from the original scope of work.
- Used Basecamp and JIRA to manage tasks, bug track, and facilitate communication.
- Worked with our offshore development team to complete client projects.
My Responsibilities / Legacy
- Developed internal training decks regarding SEO best practices
- Collaborated with our internal graphic designer developing SEO, SEM, PPC, Social Media services marketing sheets.
- Drafted various SEO departmental guides and expectation policies.
- Drafted company social media policy.
- Began a comprehensive local SEO strategy for each of the company's office locations organically.
- Vetted SEO, Social Media, PPC, Content Distribution, Display Advertising and Analytical Reporting vendors for the agency to implement.
- Prepared SEO company guidelines for internal and external use.
- Used ethical growth hacking techniques to leverage our social media profiles to garner more brand awareness and engagement.
