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Every framework visual — large format, free to download, embed, or share. Original diagrams by Erik R. Miller.

Free to use with attribution. All diagrams are free to download, embed, and share for non-commercial purposes with attribution to Erik R. Miller and a link to erikrmiller.com. For commercial licensing, get in touch.

Framework Diagrams

Buying GroupsABM

Buying Group Mapping Framework

A stakeholder network diagram showing the five core archetypes in the B2B buying committee — Economic Buyer at center, connected to Champion, Technical Evaluator, End User, Legal/Procurement, and Influencer — with influence level indicators and connection lines showing internal relationships.

Alt Text / Image Description

Network diagram showing five B2B buying committee roles. Economic Buyer at center connected to Champion (upper left, high influence), Technical Evaluator (upper right, high influence), End User (lower left, medium influence), Legal/Procurement (lower right, process gatekeeper), and Influencer (bottom, variable influence). Gold lines show connections between all stakeholders and the central economic buyer. ERM Advisory watermark at bottom.

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Embed Code 
<figure>
  <img src="https://www.erikrmiller.com/frameworks/buying-group-mapping/erm-erik-r-miller-buying-group-mapping-framework-og-image.png"
       alt="Buying Group Mapping Framework by Erik R. Miller — ERM Advisory"
       width="1200" height="630">
  <figcaption>Buying Group Mapping Framework · <a href="https://www.erikrmiller.com/frameworks/buying-group-mapping/">ERM Advisory</a></figcaption>
</figure>
Buying Group Mapping Framework — Five-Role Stakeholder Map Network diagram. Economic Buyer at center. Champion upper left. Technical Evaluator upper right. End User lower left. Procurement lower right. Influencer at bottom. Gold lines connect all nodes to center. Economic Buyer BUDGET AUTHORITY CHAMPION Internal advocate TECHNICAL EVALUATOR Feasibility gate END USER Day-to-day operator LEGAL / PROCUREMENT Process gatekeeper INFLUENCER Variable influence ERM ADVISORY · BUYING GROUP MAPPING FRAMEWORK
Buying Group Mapping Framework · Five-Role Stakeholder Map · ERM Advisory · Erik R. Miller · 2026
ABMOperating Model

Signal-Centric ABM Operating Model

Four concentric rings representing the Signal-Centric ABM Operating Model. The innermost circle represents Account Selection (ICP and Fit Scoring). The second ring represents Intent Intelligence. The third ring represents Multi-Channel Orchestration. The outermost ring represents Revenue Activation. Five signal nodes radiate outward labeled Website Intent, Third-Party Intent, Social Signals, CRM Signals, and Event Signals.

Alt Text / Image Description

Concentric circle diagram on a cream background. Four rings from inside out: Account Selection (filled gold circle), Intent Intelligence, Multi-Channel Orchestration, Revenue Activation (outermost). Five gold dot signals radiate outward labeled Website Intent, Third-Party Intent, Social Signals, CRM Signals, and Event Signals. Dashed lines connect the outer signals to the core. ERM Advisory watermark at bottom.

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Embed Code
<figure>
  <img src="https://www.erikrmiller.com/frameworks/signal-centric-abm/erm-erik-r-miller-signal-centric-abm-operating-model-og-image.png"
       alt="Signal-Centric ABM Operating Model by Erik R. Miller — ERM Advisory"
       width="1200" height="630">
  <figcaption>Signal-Centric ABM Operating Model · <a href="https://www.erikrmiller.com/frameworks/signal-centric-abm/">ERM Advisory</a></figcaption>
</figure>
Signal-Centric ABM Operating Model — Four Layers of Account Intelligence Concentric circles. Innermost filled circle: Account Selection. Second ring: Intent Intelligence. Third ring: Multi-Channel Orchestration. Outermost ring: Revenue Activation. Signal nodes radiate outward. ACCOUNT SELECTION ICP + Fit Scoring INTENT INTELLIGENCE Signal Aggregation & Scoring MULTI-CHANNEL ORCHESTRATION REVENUE ACTIVATION Website Intent 3rd-Party Intent Social CRM ERM ADVISORY · SIGNAL-CENTRIC ABM
Signal-Centric ABM Operating Model · Four Layers of Account Intelligence · ERM Advisory · Erik R. Miller · 2026
StrategyRev Ops

Marketing Execution Gap Framework

A horizontal bar chart comparing Strategic Intent (100%) against Actual Execution (~40%), with the remaining 60% labeled as The Execution Gap. Five execution killer boxes appear below: Misalignment, Bottlenecks, Unclear Ownership, Poor Tooling, and Feedback Loop Failure. A three-stage 90-day remediation roadmap is shown at the bottom: Days 1–30 (Diagnose & Baseline), Days 31–60 (Redesign & Align), Days 61–90 (Launch & Measure).

Alt Text / Image Description

Horizontal bar chart on cream background. Top bar spans full width labeled Strategic Intent 100%. Bottom bar spans approximately 40% of width labeled Actual Execution, with the remaining space labeled The Execution Gap in italic gold text. Five small boxes below labeled with the five execution killers. Three connected boxes at the bottom show a 90-day roadmap. ERM Advisory watermark at bottom.

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Embed Code
<figure>
  <img src="https://www.erikrmiller.com/frameworks/marketing-execution-gap/erm-erik-r-miller-marketing-execution-gap-framework-og-image.png"
       alt="Marketing Execution Gap Framework by Erik R. Miller — ERM Advisory"
       width="1200" height="630">
  <figcaption>Marketing Execution Gap Framework · <a href="https://www.erikrmiller.com/frameworks/marketing-execution-gap/">ERM Advisory</a></figcaption>
</figure>
Marketing Execution Gap Framework — Strategic Intent vs Actual Execution Two horizontal bars. Top full-width bar: Strategic Intent 100%. Bottom partial bar: Actual Execution ~40%. Gap zone labeled The Execution Gap. Five killer boxes below. Three-stage 90-day roadmap at bottom. STRATEGIC INTENT 100% — Full Strategic Vision ACTUAL EXECUTION ~40% Delivered The Execution Gap THE FIVE EXECUTION KILLERS Misalign- ment Bottlenecks Unclear Ownership Poor Tooling Feedback Loop Failure 90-DAY REMEDIATION ROADMAP DAYS 1–30 Diagnose & Baseline DAYS 31–60 Redesign & Align DAYS 61–90 Launch & Measure ERM ADVISORY · MARKETING EXECUTION GAP FRAMEWORK
Marketing Execution Gap Framework · Strategic Intent vs Execution · 90-Day Roadmap · ERM Advisory · Erik R. Miller · 2026
Buying GroupsABM

Buying Group Orchestration Framework

A four-stage horizontal flow diagram — Signal Detection, Group Segmentation, Multi-Channel Activation, and Measure & Iterate — with six channel blocks and a continuous optimization feedback loop arrow.

Alt Text / Image Description

Four connected stage boxes flowing left to right on cream background: Signal Detection (dark border), Group Segmentation, Multi-Channel Activate, Measure & Iterate. Below, six channel boxes: Paid, Email/Nurture, Content, Events, Sales, LinkedIn. A curved dashed loop connects last stage back to first. ERM Advisory watermark at bottom.

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Embed Code
<figure>
  <img src="https://www.erikrmiller.com/frameworks/buying-group-orchestration/erm-erik-r-miller-buying-group-orchestration-framework-og-image.png"
       alt="Buying Group Orchestration Framework by Erik R. Miller ERM Advisory"
       width="1200" height="630">
  <figcaption>Buying Group Orchestration Framework &middot; ERM Advisory</figcaption>
</figure>
Buying Group Orchestration Framework - Signal to Revenue Flow Four stage flow: Signal Detection, Group Segmentation, Activate, Measure. Six channel blocks below. Feedback loop connects last stage to first. SIGNAL DETECTION Intent - Fit - Activity GROUP SEGMENT Role - Stage - Priority MULTI-CH. ACTIVATE Coordinated MEASURE AND ITERATE Coverage CHANNELS Paid Email Content Events Sales LinkedIn Continuous optimization loop ERM ADVISORY - BUYING GROUP ORCHESTRATION
Buying Group Orchestration Framework - Signal-to-Revenue Flow - ERM Advisory - Erik R. Miller - 2026
ABMRev Ops

Account Activation Gap Framework

Comparative bar visualization: Target Account Universe (100%) vs Active Buyers (5-15%), with the five activation gap drivers listed between bars and a four-state activation model implied.

Alt Text / Image Description

Side-by-side bars on cream. Left tall bar: Target Accounts 100%. Right short bar: Active Buyers 5-15%. The large gap labeled The Activation Gap in italic gold. Five drivers listed: Low Intent, No Signal, Wrong Timing, Poor Fit, Insufficient Coverage. ERM Advisory watermark at bottom.

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Embed Code
<figure>
  <img src="https://www.erikrmiller.com/frameworks/account-activation-gap/erm-erik-r-miller-account-activation-gap-framework-og-image.png"
       alt="Account Activation Gap Framework by Erik R. Miller ERM Advisory"
       width="1200" height="630">
  <figcaption>Account Activation Gap Framework &middot; ERM Advisory</figcaption>
</figure>
Account Activation Gap Framework - Target Universe vs Active Buyers Left tall bar Target Accounts 100 percent. Right short bar Active Buyers 5 to 15 percent. Gap labeled The Activation Gap. Five drivers listed between bars. TARGET UNIVERSE 100% The Activation Gap Low Intent No Signal Detected Wrong Timing Poor Fit Insufficient Coverage ACTIVE BUYERS 5-15% ERM ADVISORY - ACCOUNT ACTIVATION GAP FRAMEWORK
Account Activation Gap Framework - Target Universe vs Active Buying Engagement - ERM Advisory - Erik R. Miller - 2026
AIStrategyAEO

AI Buying Committee Framework

Human buying committee delegates to a central AI Agent box, which autonomously researches vendors via ChatGPT, Perplexity, Claude, and Gemini before any human conversation begins.

Alt Text / Image Description

Cream background. Left: Human Committee and Sales Team circles connected by dashed delegation arrows to central AI Agent rectangle. AI Agent labeled Autonomous vendor research before human evaluation. Arrows point right to Your Brand, Competitor A, and Competitor B. ERM Advisory watermark at bottom.

→ Read the Framework ↓ Download PDF Version
Embed Code
<figure>
  <img src="https://www.erikrmiller.com/frameworks/ai-buying-committee/erm-erik-r-miller-ai-buying-committee-framework-og-image.png"
       alt="AI Buying Committee Framework by Erik R. Miller ERM Advisory"
       width="1200" height="630">
  <figcaption>AI Buying Committee Framework &middot; ERM Advisory</figcaption>
</figure>
AI Buying Committee Framework - AI Agents in B2B Vendor Evaluation Human committee and sales team delegate to AI Agent which evaluates Your Brand vs Competitor A vs Competitor B. HUMAN COMMITTEE Economic Buyer Champion Sales Team AI AGENT Autonomous vendor research ChatGPT Perplexity Claude Gemini before human evaluation begins delegates to Your Brand Competitor A Competitor B ERM ADVISORY - AI BUYING COMMITTEE FRAMEWORK
AI Buying Committee Framework - AI Agents in B2B Vendor Evaluation - ERM Advisory - Erik R. Miller - 2026

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