AI Agents for Marketing Teams.
The flagship 72-page playbook for building the modern AI-enabled marketing operating system. Twenty-five agents. Four hero workflows. A 90-day rollout.
No email gate. No signup. 333 KB. Permission granted to forward, print, and share in full.
Five parts. Seventeen chapters. One operating system.
A field manual you can hand to your team on Monday morning. Architecture, agent specs, workflows, governance, and the rollout sequence.
Why the Operating System
The architectural shift behind agentic marketing, and why 2026 is the year tools stop scaling.
- Why 2026 is the year of the agent
- What an AI agent actually is — and what it is not
The Architecture
Five layers, one operating system. Foundation, agents, workflows, memory, governance.
- The five-layer AI marketing operating system
- The agent-aware org model
The Agent Roster
Twenty-five specialized agents. Purpose, inputs, outputs, memory, oversight, and common mistakes for each.
- Strategy & targeting agents (1-5)
- Content & brand agents (6-12)
- Demand & campaign agents (13-15)
- Measurement & intelligence agents (16-18)
- Revenue, ops, and field agents (19-25)
Workflows & Governance
The four hero workflows where leverage compounds, and the governance layer that earns trust at the executive level.
- The four hero workflows
- AI governance for marketing organizations
Execution
From maturity model to live rollout. Ten failure patterns to avoid, a five-stage maturity map, and a 90-day implementation sequence you can run starting Monday.
- Ten mistakes that kill agent rollouts
- The AI Marketing Maturity Model
- The 90-Day Rollout
- The build-vs-wait readiness checklist
- The bottom line
The future marketing department is not smaller. It is more leveraged. Same headcount. Three to five times the strategic output.
Built for the people building it.
If you sit anywhere on this list, this is the document to bookmark, share with your team, and run your AI marketing strategy against.
You need a defensible AI marketing architecture you can present to your CEO, CFO, and board, with numbers that hold up under questioning.
Demand, ABM, content, ops, RevOps leaders looking for a system that gives your function leverage rather than another tool subscription.
If you are early stage and want a senior marketing function punching four levels above its weight, this is the document to start from.
Download the playbook.
Seventy-two pages. Twenty-five agents. Five-layer architecture. Four hero workflows. The 90-day rollout. The governance model. The maturity map. Everything you need to build the system, all in one PDF, free to forward.
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Frequently asked.
Six department-specific spinoffs.
Shorter playbooks for each function. Print-ready, 12-14 pages each. Forward the one that matches your team.